Seven ways to boost your click through rates 25-50% September 25, 2008
Posted by jeremyliew in advertising.trackback
Marketing Sherpa notes seven design elements to add to your banner ads to increase click through rates from 25-50%:
trackback
-
About...
Lightspeed is a leading global venture capital firm with over $2 billion of committed capital under management. Our investment professionals and advisors are located in Silicon Valley, China, India and Israel.
-
Recent Comments
Subscribe by email or RSS reader
I just loved the 4th point – “Adding dynamic, changing text using XML”. May be all the users are geeks who just happen to click more when the backend is XML. or may the word XML has prophetic powers which creates some clicks. or may be GOD knows what.
Amazing to see something which connects XML with CTRs. Wow, or I am missing something,
50% of 0.1% is still statistical noise.
Some good information here. Static ads are getting a bit dated.
[...] mer om deras undersökningar: http://www.marketingsherpa.com En artikel som analyserar resultatet: http://lsvp.wordpress.com Av: Robert 2008-10-16 | Kategorier: Design, Reklam Etiketter: Banner reklam, [...]
In my experience dynamic add works good ,text as well as images.Must be put in bottom or right middle area works good.