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US teens send 7.5x more text messages than they make calls September 30, 2008

Posted by jeremyliew in mobile, sms, teens, text.
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Neilsen Mobile recently reported on US 2008 Q2 mobile phone usage. They find that the number of calls made per month averages 204 across all users but does not vary all that much with age between 13-54:

On the other hand, as stereotypes would suggest, teens drive by far the highest number of text messages per month. Although the average across all users is 357, there is very high variability:

When looking at the ratio of texts to calls, the difference is even more marked. Teens (13-17) text 7.5x more often than they call whereas seniors (65+) call 7x more often than they text:

As an aside, the overall ratio of texts to calls is about 1.75:1 and has been greater than 1:1 since q4 of 2007.

Which companies do readers see as making the most interesting use of SMS?

Comments»

1. Boris M. Silver - September 30, 2008

This is pretty easy to back up empirically. Here’s been my experience.

Teens in school + college rely on text during the day because they are usually in classes and texting is a sneaky way to make sure the teacher or prof doesn’t see you chatting in class.

When we go out at night, usually the music is so loud we are going deaf. Texting is literally the only way to communicate.

So ya, I’d say most young people just use text. And it’s so easy.

2. Joe Ludwig’s blog » Text vs. Voice… again - October 3, 2008

[...] Liew passed along a report from Neilson Mobile that says teens text 7.5 times as often as they make voice calls. The report [...]

3. College 2.0 » Blog Archive » They’re Everywhere - November 3, 2008

[...] could see these freshmen were doing was texting on it. I know texting is huge and everyone does it, especially teems (even my parents text me, and trust me, I’m a huge texter myself, just ask Erica) but do [...]

4. Text Message Marketing - November 3, 2011

Unique Information.Educational.Keep up the good work.


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