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Anatomy of a good landing page December 17, 2010

Posted by jeremyliew in Ecommerce, UI, usability, viral.
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Both virality and direct response advertising are areas where getting the details right are critical. One element in both chains is the page on your website that a new user lands on (either from a friend invite, or from an ad.) Many developers don’t sweat the details on what they regard as “aesthetics”. Many designers focus more on making a page look good than getting users to do what you want them to.

Here is an ecellent “how to” that breaks down what a good landing page should look like.

(thanks startup digest)

 

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