Pitching a VC: Focus on these FOUR things January 25, 2007Posted by John Vrionis in Consumer internet, Digital Media, Ecommerce, Infrastructure, Security, startups, Uncategorized, Venture Capital, web 2.0, WiMax.
The best part of being a ‘VC’ is meeting passionate entrepreneurs and listening to pitches about how their idea is going to change the world. Since I joined Lightspeed, I’ve found myself meeting amazing people and debating revolutionary ideas on a daily basis.
I’ve had the opportunity to listen to hundreds of pitches and as a former entrepreneur I did my share of pitching. I firmly believe that all great plans highlight the four key areas that are at the heart of every good VCs decision process.
1. Demonstrate you are addressing a Billion dollar plus market. This is the most important thing. If you can’t convince the VC you’re solving a problem in a huge market, you’re dead in the water. Big markets make big companies. Big markets can also hide mistakes. Do the bottoms up analysis. Talk to your assumptions.
2. What is your unfair advantage? Describe this in 30 words or less. Repeat it as many times as you can in the presentation.
3. Does the team have a visionary? VC’s are NOT visionaries. The team has to have someone on it that sees where the opportunity is going to be and can pick the right products to take advantage of that market.
4. What are the capital requirements for the major milestones? VCs want to back capital efficient businesses. They want to understand what the major risks are in the busines, when they can be mitigated and how much money it takes to do it. A simple timeline with milestones compared to cash needs is one of the best slides an entrepreneur can provide.
My final comment. Have fun. Remember — your job is to inspire and compel!
As always, all comments are welcome. Or send email direct to firstname.lastname@example.org