Great analysis of digital goods/gifting February 14, 2007Posted by jeremyliew in Consumer internet, Ecommerce, Internet, social networks, startups, user generated content, viral, viral marketing, web 2.0.
Great post from Dana Boyd about the new digital gifts that Facebook released recently. After ranting randomly about rampant commercialism, she gets to the good stuff; analyzing gift giving dynamics (self worth, scarcity, levels of value, reciprocity, importance of timing) and how Facebook’s release measures up to that (spoiler – not very well). Well worth reading.
Update: Read James Hong’s reactions to Dana’s post here