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Tips for web design and writing for the Time Poor April 4, 2007

Posted by jeremyliew in Consumer internet, Internet, start-up, startups, web design.

Last month I posted about the difference in building websites for the Time Rich vs the Time Poor.

The Annenberg School’s Online Journalism Review has a great summary of findings from Nielsen’s eyetracking studies about how to optimize writing and web page design for a Time Poor audience. It’s highly recommended.

The study’s results about crotch fixations are troubling though…
George Brett eye tracking study


1. hunter - April 4, 2007

i too enjoyed this graphic – it proves we’re basically all still monkeys sizing up each other in the mating dance. Before we think women are free of this genetic burden, i would have liked to see the same study with pictures of women. I bet there’d be some significant similarity in the “hot spots” dwelled upon by each gender.

2. Phil - April 4, 2007

I would like to see this study done on the average New Yorker.


3. Eusef’s Blog » Tips for web design and writing for the Time Poor (RE: LSVP) - April 4, 2007

[…] Original […]

4. Bob Parsley - April 4, 2007

Hopefully, the guys are just evaluating the strike zone.

5. Josh Dorkin - April 8, 2007

That is too perfect! I like how the women don’t even glance at the crotch region. lol

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