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Widgets now reach 586 million internet users January 10, 2008

Posted by jeremyliew in widgets.
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As reported by Businessweek:

Considered by many to be the industry standard for audience tracking on the Web, comScore will use a revamped yardstick that could give advertisers, software makers, and investors a better handle on just how many people are using the programs. Under the new method of calculating, almost 586 million individual Internet users viewed a piece of widget software in November, 2007, according to an exclusive look at the data comScore provided to BusinessWeek.com. That’s nearly double comScore’s estimate in July, the last month it measured using an old system. ComScore plans to release the new widget usage data in mid-January.

Comments»

1. Jay - January 10, 2008

Quite impressive. As a web developer and widget user I am extremely impressed with widgets in the news. I have been using Clearspring’s widget platform http://www.clearspring.com/ for some time now and its quite useful and really easy to set-up

2. BrandBrains » links for 2008-01-11 - January 11, 2008

[…] Widgets now reach 586 million internet users “…almost 586 million individual Internet users viewed a piece of widget software in November, 2007, according to an exclusive look at the data comScore provided to BusinessWeek.com. That’s nearly double comScore’s estimate in July…” (tags: widgets distributedapplications syndication comscore businessweek research) Bookmark to:           […]

3. Alex Iskold - January 11, 2008

Not sure what this means and what they are really reporting. First it is mixed with Facebook. Secondly they are not saying interacted or created a widget, they are saying viewed a piece of widget content.

So I take it as a user went to a page that had a widget. Given that most major newspapers now have a widget on each page (most ciicked) so then its not that impressive.

4. Ty Graham - January 11, 2008

I agree with Alex. Numbers like this are not impressive because viewing a widget and developing are vastly different. Even the first comment here from a developer hints that the widget creation process is limited to people that know how to program. Regular people still have no clue how to get a widget that sells something in the best attention grabbing non-annoying contextual manner.

That’s why I created Blip’d because it’s the only product that get’s the emerging market adoption of widgets and video as the feul for interactive commerce and advertising. In less than 5 minutes one could take a video and a widget that sells something and combine them both in one media format that has the potential to make the talent money directly – without programming – without waiting for anyone. It’s DIY user-controlled video advertising that works anywhere – even Youtube can be run on the desktop without a browser and with ads from my fans that pay me for media placement. At anytime I can login and measure the effectiveness of my video and ads by seeing real-time viral video charts that tell me what my Youtube views are on a daily basis.

When you think about that level of control, it’s almost too good to be true, but it’s a fact by the end of 2008, everyone is going to get blip’d!
🙂

5. jeremyliew - January 11, 2008

Alex,

you are correct about what it means 586m internet users viewed a widget (or Facebook app) in November . That is about 75% of the total worldwide internet audience.

Given that the widget industry is only about 2 years old, I think that IS pretty impressive. It speaks to the (i) growth in reach of social networks and (ii) growth in usage of widgets in a remarkably short period of time.

6. Alex Iskold - January 12, 2008

I’d like to see the numbers for people actually interacting with the widgets. Also would be great to see how many people can copy widgets and configure them.

I know that it is impressive, and yet, it seems like banner ads – a lot of them, but who is clicking?

7. jeremyliew - January 12, 2008

Alex,

Haven’t seen any published data on that, but I know from private conversations that Facebook apps (collectively) are generating several billion monthly pageviews

8. Graeme Thickins - January 14, 2008

@Alex re: “I’d like to see the numbers for people actually interacting with the widgets”

Yes, engagement metrics are what has to come — they are for ad banners, and certainly should for widgets as well. I recall Clearspring, for one, claimed to have something like this coming.


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