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Inside Facebook on Social Games February 13, 2008

Posted by jeremyliew in facebook, games, games 2.0, gaming, social games, social gaming.

Inside Facebook has a nice story on social gaming (it’s going to be big!) and a run down of the major players. I even get a call out as a recommended read!

Two key graphs below; one of social games by installs:

Social Games by Installs

and one of social games by daily actives:

Social Games by Actives


1. Andrew - February 13, 2008

I’m all for the development of games on the Facebook Platform, and can even see the value and revenue model working…..but does it really need to be branded ‘Social Gaming’? The idea of playing multiplayer games isn’t exactly new, and even on a web model, Yahoo and MSN Games have existed for years….

2. Arsonistx - February 13, 2008

Who loves gaming? I know I do. Check out my gaming forum to talk about all the online/offline gaming you possibly can. 🙂

3. jeremyliew - February 13, 2008

@ Andrew, I think the important difference between multiplayer games of the past and social gaming is that social gaming is played between people who actually know each other, so that there is social context to the game (vs. playing chess against someone you met in the lobby of Y! games and will never see again).

4. Andrew - February 14, 2008

@Jeremy: I completely agree with the model – I’m just questioning the use of the term ‘Social Gaming’. I used to meet coworkers, college friends and fraternity brothers on Yahoo Games to play against them, and played even more games against friends via MSN (since you could challenge them directly via IM). It just seemed like an abuse of the whole ‘Social’/’2.0’ naming convention.

5. Montoya - February 15, 2008

@Andrew: It’s not an abuse. It’s a term for games that exist on social networks. If it bothers you, take it up with Facebook and MySpace for using the term “social” network.

6. Dave McClure - February 19, 2008

@andrew chen: everything old is new again. take your tired Web 1.0 term from yester-year, apply some Web 2.0/3.0/social-branding, and PRESTO! insta-fundable new category 😉

semi-joking, semi-serious.

* social network -> social graph
* collaborative filtering -> prediction markets
* multiplayer games -> social games
* live web -> push

anyway, i think the one new riff with “social games” from “multiplayer games” is the expectation of built-in viral marketing due to the social graph. maybe not earth-shatteringly different, but notable.

my .02

7. What distinguishes a social game from a multiplayer game? « Lightspeed Venture Partners Blog - March 21, 2008

[…] the difference between a social game and a game on a social network. In response to my post on the top developers of Facebook games one commenter asked: 1. Andrew – February 13, […]

8. Facebook is more than just a marketing channel « Lightspeed Venture Partners Blog - March 24, 2008

[…] looks like a nail. I am excited about the innovation that is happening in social games where the gameplay occurs within Facebook itself (and other social networks). I think we’ll see far more innovation coming from startups who […]

9. Social gaming is a tactic not a category « Lightspeed Venture Partners Blog - March 25, 2009

[…] virtual goods. trackback I’ve been blogging a lot about social games over the past couple of years and have been a big proponent of the space. However, over the last few months I’ve […]

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