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Seven ways to boost your click through rates 25-50% September 25, 2008

Posted by jeremyliew in advertising.

Marketing Sherpa notes seven design elements to add to your banner ads to increase click through rates from 25-50%:


1. Raj - September 25, 2008

I just loved the 4th point – “Adding dynamic, changing text using XML”. May be all the users are geeks who just happen to click more when the backend is XML. or may the word XML has prophetic powers which creates some clicks. or may be GOD knows what.

Amazing to see something which connects XML with CTRs. Wow, or I am missing something,

2. DJ Chang - September 30, 2008

50% of 0.1% is still statistical noise.

3. Robert - October 1, 2008

Some good information here. Static ads are getting a bit dated.

4. Talky.se » Blog Archive » Banner statistik - Marknadsföring, Media & PR - October 16, 2008

[…] mer om deras unders√∂kningar: http://www.marketingsherpa.com En artikel som analyserar resultatet: https://lsvp.wordpress.com Av: Robert 2008-10-16 | Kategorier: Design, Reklam Etiketter: Banner reklam, […]

5. fridayrelease - March 13, 2009

In my experience dynamic add works good ,text as well as images.Must be put in bottom or right middle area works good.

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