Prepaid cards continue to drive online game revenue March 20, 2009Posted by jeremyliew in freemium, games, games 2.0, gaming, payments.
Two interesting announcments on prepaid cards this week.
Game currency cards — gift cards players can use to pay for subscriptions or virtual goods in online games — are getting traction. Coming on the heels of a similar report from GMG Entertainment, InComm said today that its game currency card business grew 200 percent in 2008.
Incomm is one of the two leaders in prepaid cards broadly (e.g. for Bed Bath & Beyond, Red Lobster etc) and has been making a concerted push into online game cards over the last couple of years.
Virtual Worlds News also reports on some useful stats from Playspan’s Ultimate Game Card:
21% of customers receive an Ultimate Game Card as a gift; 79% bought it for their own use
48% of customers between 14-18
36% of customers have bought 4 or more cards
The infrastructure of prepaid cards is one of the key elements that is unlocking the growth of free to play games in the west today.