Interesting factoids out of latest Morgan Stanley “Economy and Internet Trends” research report March 26, 2009Posted by jeremyliew in Internet.
Mary Meeker’s latest omnibus research report goes deep on the economy and it’s implications for the internet. Some interesting tidbits:
1. Only 5 of “top 20” US Advertisers spent more than the industry average of 8% of their ad budgets online. P&G (#1) spent 2%, AT&T (#2) spent 6%, Time Warner (#5) spent 6%, Glaxo Smith Kline (#7) spent 2%, J&J (#8) spent 3% and Unilever (#10) spent 5%.
2. 18-41 year olds spent more time on the internet (25%) than TV (22%)
3. Top countries for social networking penetration: Brazil & South Korea. Top country for e-commerce penetration: Germany. Top country for online gaming penetration: China. Top country for mobile payments penetration: Japan. Top country for microtransactions via SMS penetration: Philippines. Top country for online advertising penetration: UK. Top country for broadband penetration: South Korea. US has headroom in all of these areas based on other countries experiences.