Online video CPMs can’t hold up April 26, 2009Posted by jeremyliew in advertising, video.
eMarketer has a couple of interesting charts on CPMs by media types.
First offline media:
Next online video:
Online video preroll CPMs are at $25-35.
TV CPMs are at $6-10.
Even granting some premium for preroll that has to be watched (vs TV which can get skipped), these CPMs can’t hold up.