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Test your design intuition December 10, 2009

Posted by jeremyliew in A:B testing, UI.
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I’m an advocate of A:B testing of all elements of design and copy. However, that doesn’t mean that good design intuition can’t help advance the baseline from which you start your testing.

Which Test Won? has a list of real world A:B tests run on different homepages, lead gen pages, search landing pages etc, all with an eye to which helped advance the funnel the best.

Which Dell Coupons Page Layout Resulted in More Sales? A/B Test by an Online Publisher

VERSION A

VS.

VERSION B

TechTargetvasm TechTargetvbsm

Helpfully, it also analyzes the results and draws specific design conclusions.

I recommend checking the site out for anyone in social media, social gaming, ecommerce or lead gen.

Comments»

1. Jussi Huotari’s Web » Intuition and Social Media Design - December 15, 2009

[…] Liew of the Lightspeed Venture Partners wrote a good post about WhichTestWon.com (this is how I found out about the site). He has also a bunch of other great A/B testing related […]


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