Anatomy of a good landing page December 17, 2010Posted by jeremyliew in Ecommerce, UI, usability, viral.
Both virality and direct response advertising are areas where getting the details right are critical. One element in both chains is the page on your website that a new user lands on (either from a friend invite, or from an ad.) Many developers don’t sweat the details on what they regard as “aesthetics”. Many designers focus more on making a page look good than getting users to do what you want them to.
Here is an ecellent “how to” that breaks down what a good landing page should look like.
(thanks startup digest)