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HotOrNot gets back in the game June 28, 2007

Posted by jeremyliew in business models, Consumer internet, facebook, hotornot, social media, user generated content, web 2.0.
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James Hong put up a long post today about reinventing HotOrNot. I am a big fan of the company. After resting on its laurels for a while, HotOrNot has revved back up in the last few months, making its Meet Me online dating service free, and diving head first into Facebook.

As a result, HotOrNot is one of the four companies with multiple successful apps in Facebook.

Its move to free has also paid off in a big increase in traffic (James claims that traffic has doubled in the last 3 months to about 20 million page views per day), as can be seen from the Alexa graph below:

hotornot-alexa-pageviews.png

HotOrNot may be one of the rare companies that solves the Innovators Dilemma and reinvents itself to survive a disruptive innovation. Its worth reading James’ whole post.