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Social Design Best Practices November 5, 2007

Posted by jeremyliew in business models, facebook, game mechanics, google, myspace, open social, product management, social media, social networks, viral, viral marketing, web 2.0, web design.
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Bokardo notes a set of social design best practices as recommended by the Google OpenSocial team:

1. Engage Quickly – (my interpretation: provide value within 30 seconds)
2. Mimic Look and Feel – (make your widget look like the page it is in)
3. Enable Self Expression – (let people personalize their widgets)
4. Make it Dynamic – (keep showing new stuff)
5. Expose Friend Activity – (show what friends are doing)
6. Browse the Graph – (let people explore their friends and friends of friends)
7. Drive Communication – (provide commenting features)
8. Build Communities – (expose different axes of similarity)
9. Solve Real World Tasks – (leverage people’s social connections to solve real problems)

Worth reading the full text from OpenSocial

“Audience Communities” differentiate Online Media Publishers July 5, 2007

Posted by ravimhatre in Digital Media, media, newspapers, social media, social networks, start-up, startups, web 2.0, web design.
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Some of the more interesting new online media sites are perfecting the art of harnessing the audience to author content and in many cases to be part of the content.   The emerging model is between pure social media site UGC (user generated content) – random example I picked off Bebo – and traditional publisher sites such as CNN, Vogue,  and People  that produce highly edited material with almost no mechanism for user engagement. 

Sites such as YelpTeamsugar and Stylehive (LSVP Portfolio company) can be seen as new breed of publisher combining topical reader submitted text and images, information about audience activity,  and profile and reputational information about individual audience members to synthecitally develop media content.  In some cases, editorial content is also injected directly or derived by harvesting and combining select audience content and activity information.

This can result in a far richer experience than a typcial online media site which features published articles. It also stands apart from generic community or social media sites with UGC because of the automated editorial overlay that continously derives or “authors” many of the heavily consumed content pages on the site(ie “Most popular new restuarants”,  “today’s most viewed celebrity photo”, “hottest new undiscovered fashion brand”, “most active product reviewer of the past week”).  The net result is hybrid media publisher model that not only “speaks” to a target audience but also embraces and reflects the audience directly and in real-time. 

In a sense, Publishers 2.0  are harnessing their audience to do much of the work for keeping the site content fresh, enabling common interest groups to form, and generating non-portable rewards and validation for active users who do much of the “authoring”  traditionally performed by staff writers and editors.  We’ve labeled this  the “audience community”.   

We think there will be lots of new publishers who refine and perfect Web 2.0 mechanisms for becoming truly interactive with a target audience while still providing value-added editorial overlay.  We’d love to hear from you about other innovative ideas in this area.

Tips for web design and writing for the Time Poor April 4, 2007

Posted by jeremyliew in Consumer internet, Internet, start-up, startups, web design.
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Last month I posted about the difference in building websites for the Time Rich vs the Time Poor.

The Annenberg School’s Online Journalism Review has a great summary of findings from Nielsen’s eyetracking studies about how to optimize writing and web page design for a Time Poor audience. It’s highly recommended.

The study’s results about crotch fixations are troubling though…
George Brett eye tracking study